Cruz Roof Racks – a business opportunity

Cruz Roof Racks – a business opportunity
Cruz Roof Racks – a business opportunity

Cruz Roof Racks and Accessories is a new brand to New Zealand, introduced to fill the gap in the NZ market for high quality, vehicle-specific roof racks at competitive mid-market prices.

Active Imports NZ Ltd is now seeking suitable re-sellers, distributors and installers across NZ to share in the success of the Cruz range; with the Cruz range, you’ll be supplying your customers with high quality products you’ll be proud to sell- at prices that give your business the edge. All of this while making excellent margins up to RRP. Sound interesting?

Says Active Imports director Scott Glover: “After identifying a gap in the New Zealand market for high quality roof racks at mid-market prices, we launched an international search for a roof rack manufacturer with the ability to meet that demand.

“After months of research and testing samples from manufacturers all over the world, we began working alongside Cruz Roof Racks, which shares a common goal of supplying high quality products at fair prices.”

Designed and manufactured in Europe since 1963, Cruz Roof Racks are made from high quality materials and produce a mammoth range of vehicle specific solutions for passenger cars, utes, SUVs, vans, commercial vehicles – almost any vehicle type.

Active Imports NZ Ltd has been working closely with the manufacturer in Europe since 2012 assisting in development of the product range to suit the NZ market. This is an ongoing process as new products are developed and new vehicles enter the market.

Scott says Cruz Roof Racks and Accessories have been designed and manufactured with quality and safety as a priority.

"All Cruz products undergo in-house testing under very strict conditions at the 8,000 sq.m factory in Spain,” says Scott.

“Many Cruz roof racks and accessories undergo external independent testing, such as TUV and City Crash Testing. City Crash is the most rigorous test within the ISO standard, delivering the highest level of assurance for distributors and users of Cruz products worldwide. Cruz roof rack systems are unique, offering proven quality at unbeatable prices.”

All Cruz passenger vehicle roof rack systems proudly carry TUV GS Certification – independent testing for safety, usability and quality. To ensure a strong, safe, perfect fit every time, the Cruz range offers a vehicle specific fitting kit to suit.

When choosing the roof rack bars, customers have a range of options to suit their needs and budget, starting at the entry level galvanised steel square bars, up to the premium anodised aluminium wing-shaped Airo Bars. And 2017 also marks the launch of Cruz Airo Dark – highly sought-after Airo Bars with a black textured coating.

From common commercial vehicles such as the Hiace, to rare commercial vehicles requiring a unique vehicle specific fitting kit, the Cruz commercial roof rack and accessory range offers an incredibly comprehensive list of products to suit a wildly diverse range of commercial load carrying requirements.

This versatile range offers customers different solutions to suit their unique needs and budget. Cruz commercial roof racks offer either square bars, using high quality galvanised steel bars coated in a black polymer, or premium Alu-Airo Bars, which feature an aerodynamic front edge to the bar and a unique three-slot accessory mounting system. For the ultimate commercial load carrying system, customers can also select from a range of commercial roof trays.

To complement the range of roof racks, Cruz products include an extensive range of:

  • Bike carriers, both roof rack mount and tow ball mount.
  • Kayak carriers, both cradle mount and side carry.
  • Ski/snowboard carriers, with two size options available.
  • Roof boxes in a range of styles, sizes, features and colours.
  • Heavy duty 4x4 roof trays.
  • Accessories for all the above to suit an enormous range of load carrying requirements.

As a new distributor you’ll gain access to a vast range of resources to assist you, your staff and your customers,” adds Scott. “Depending on your business, this may include professional product displays to showcase the range, which can be customised to suit.

“Quality marketing material is available to you, including brochures, catalogues, posters, merchandisers and a range of branded merchandise.

“The website,, features a comprehensive search engine to allow you and your customers to browse all the options for their vehicle.”

Search results include images and downloadable instructions. To assist even further, there is a range of installation demonstration videos under the Video Demos tab. Each distributor will be promoted on the website in a feature that allows customers to easily connect with you.

“It’s important to us that distributors have everything they need to make the most of this opportunity. We offer full training to ensure you and your staff are up to speed. Active Imports NZ Ltd has years of experience with the product range, and we are always available by phone or email to assist distributors with any enquiries,” says Scott.

This is an exceptional opportunity to add to your existing business – or launch a new business utilising this high quality product range with a proven track record of success. Customer feedback has been extremely positive, with many referrals and return customers recorded. Give your business the edge you’ve been looking for.”

For more information, call Scott on (09)266 6630.

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