Repco has revealed its new brand and marketing identity for Australia and New Zealand.

The 102-year-old automotive icon has revitalised its logo, tagline and marketing with a refreshed look and message.

The centre-point of Repco’s new identity is the phrase ‘Gets you goin’, which refers to the emotive drive of the company’s many passionate customers and the role Repco plays in invigorating their shared love for cars.

“Repco’s new brand line ‘Gets you goin’ has been inspired by our customers,” said Wayne Bryant, CEO of Repco. “Everything that our customers and Repco Crew do with cars gets us goin, and our customers want us to join them in showing our shared love for cars.

“Repco has long been the trusted automotive parts and accessories go-to for workshops and people who love cars, right across New Zealand.

“For more than a century we’ve been getting cars, people and automotive businesses goin’ and we’re celebrating this with our new voice.”

Repco’s credentials in retail and trade automotive markets run deep. The company supplied the engine parts for the first Holdens. It also built the engine that powered legendary drivers Denny Hulme and Sir Jack Brabham to the 1966 F1 World Championship, and Repco even created a one-of-a-type Research Concept Car called the Repco Record in the late 1950s.

Repco also enjoys an extensive motorsport history, which included success in Formula 5000, Sportscars and Sport Sedan to now being the naming rights of D1NZ, Summer Series the recent Repco World Rally Championship, the Repco Bathurst 1000 and the Repco Supercars Championship.

Repco has brought to life its passion for all types of cars in its newest series of adverts. Several of the cars featured are Repco team members’ project cars.

Repco developed its all-new marketing program in conjunction with award-winning creative marketing agency Thinkerbell.