Holden has recently announced its intention to launch the Holden Trade Club programme for independent workshops and repairers into the New Zealand market with a go live date in September.
General Motors has been running Trade Clubs in Europe for more than a decade and the Holden Trade Club programme has been successfully running in Australia for more than three years.
Holden New Zealand says with the local car park expanding over the last several years, there was never a better time to launch the programme here. Trade Club applications focus on Holden vehicles three years and over.
The company is currently collecting and registering trade accounts from its Holden Trade Club dealer network in preparation for the go live date. Holden New Zealand has appointed Sam Mercer and Gert Theron as trade sales development managers to work with the Holden Trade Club dealer network to assist them as customers come on board.
Membership of the Holden Trade Club is exclusive and free to all independent workshops and service centres, who can register with their nearest Holden Trade Club dealer.
Holden Trade Club members will receive a Trade Club book with more than 5,000 genuine Holden parts, which will be detailed with list, trade and trade club member prices. This enables Holden Trade Club members to not only see the exact value they will receive but also ensure they order the right part every time from their local Holden Trade Club dealer.
Service  parts, cooling parts, clutch kits, rotating electrics such as alternators or starter motors, engine and transmission mounts, all types of sensors, timing belt kits and timing chains as well as collision repair parts and panels will all be available from the Holden Trade Club.
Additionally Holden Trade Club members also have access to the range of AC Delco essentials, which includes; engine oils, ATF and brake fluids, screen wash, wiper blades, coolant, chemicals, workshop packs and batteries for cars, light commercials and 4x4 vehicles.
Holden New Zealand general manager aftersales Terry McEwan says that Holden Trade Club is a market driven programme offering genuine Holden parts at competitive prices, giving the trade both margin and value for money without any gimmicks.
“It is a straightforward business proposition,” he says. “We know that mechanics and technicians prefer to fit genuine parts because they will fit and work as intended. With the introduction of the Holden Trade Club programme, we are setting out to show value for money and it’s our intention to produce the catalogue once a year so that prices will remain constant.
“Naturally there will also be quarterly specials on service kits and as we roll the programme forward we’ll be watching and learning and tailoring the Holden Trade Club offer to suit the local market.”