The Ford Territory has reached a production milestone of 150,000 units.
“This is a significant milestone for us,” says Ford Australia president and CEO Bob Graziano. “To have designed, engineered and manufactured a vehicle that has been a hit with customers since launch.”
“The latest Territory, which is now available with a diesel engine, continues to be an incredibly strong seller, providing a versatile solution to our customers’ driving needs,” says Graziano.
When launched, Ford Australia says the Territory was ahead of its time, identifying that families were drawn to the command driving position and interior versatility of an SUV compared to a large sedan.
“The idea for Territory began – as all great cars do – by recognising customer need,” the then Vehicle Director Russell Christophers said at the launch in 2004.
Extensive market research established a growing need for a vehicle combining the best characteristics of family sedans, traditional SUVs and people movers.
2005 was Territory’s first full year of production – and best sales year – with 28,447 units produced at Ford’s Broadmeadows assembly plant.
Ford launched a number of firsts with Territory, including the first Australian-made vehicle to offer Inflatable Curtain Airbags, Dynamic Stability Control and in 2005, the SY Territory added the availability of a reversing camera to the list.
As the Territory continued to achieve sales success for Ford, the SZ was launched in 2011, with a more fuel efficient petrol engine, and for the first time, a 2.7-litre Turbo Diesel with a six-speed automatic transmission providing outstanding fuel economy.
The SZ Territory saw the introduction of a new high-series ‘Titanium’ model which is a top seller in the model line-up today.
The SZ boasts high refinement levels and 5-star crash safety mated to a stylish and contemporary look that aligns with the signature styles of other Ford products.
Ford Territory Facts:
• $500 million project approved by Ford USA for an Australian lead
• Won Wheels Magazine Car Of The Year in its launch year of 2004
• The first Australian made and developed SUV
• The first Australian made vehicle to offer Inflatable Curtain Airbags
• The 150,000th Territory is a RWD TX TDCi in Winter White.
