The all-new Mazda6 has been honoured with a 2013 red dot award, capturing the internationally-recognised prize for outstanding product design.
The 37-head jury of independent design experts, who judged the 4,662 entries by 1,865 manufacturers from 54 countries according to nine criteria, honoured the KODO-inspired Mazda6 for qualities such as its high level of design innovation.
Andrew Clearwater, Managing Director, Mazda New Zealand says even though the all new Mazda6 has only been in the New Zealand market for a couple of months its outstanding design has created a lot of interest.
“The red dot award is deserved recognition for the Mazda designers who really have done an outstanding job with this vehicle.  They have captured the explosive release of energy observed in animals or athletes springing into motion and it provides the perfect complement for the company’s convention-defying approach to fun-to-drive cars.”
Based on the Takeri concept, the new Mazda6 – the company’s second KODO model – features the full range of ground-breaking SKYACTIV Technology to deliver Mazda’s distinctive Jinba Ittai one-with-the-car feeling.  Embodying the Sustainable Zoom-Zoom vision in its most advanced form yet, Mazda’s latest flagship delivers class-leading fuel economy, performance and safety.
About the red dot design award
Initiated in 1955 by the Germany-based Design Zentrum Nordrhein Westfalen, the red dot design award is one of the world’s largest design competitions.  Prizes are granted for product design, design concept and communication design.  Mazda and other winners of the “red dot award: product design 2013”, which saw 4,662 entries by 1,865 manufacturers from 54 countries, will receive their awards on 1 July at the Aalto Theatre in Essen.  The products themselves have earned the privilege to bear the “red dot” symbol, internationally acknowledged as a seal of design excellence.