Kia has signed off its final ‘superhero’ car with the unveiling of the Sorento Justice League-themed special edition.
What began as a fun collaboration with DC Entertainment to create a series of special Kia vehicles based on its famous comic superheroes, in order to raise money for charity, has reached its zenith.
Over the past 18 months, Kia has showcased popular models from its line-up transformed with unique artwork and interiors based on a superhero selected from the DC comics, beginning early last year with the Batman-themed Optima.
Since then a further seven vehicles have been transformed into caped, masked or winged wonders, including a Wonder Woman Sportage (complete with glowing lasso of truth), Green Lantern Soul, The Flash Koup, Aquaman Rio, Cyborg Cerato/Forte and Superman Otima Hybrid. All were showcased at either comic book conventions or motor shows around the US.
At the Comic-Con convention in San Diego, the eighth superhero rendition brought them all together on one vehicle as part of the Justice League, with all the characters represented on the panels of the Sorento.
As with the other vehicles, the Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customisation of the car before a live audience at the convention.
The Sorento was chosen for the finale because it is built in the United States as the flagship of its SUV range and has the style and size to represent all eight superheroes on the one vehicle.
It brings an end to the ‘We Can Be Heroes’ campaign promoted by Kia Motors and DC Entertainment, which has been helping to raise money and lift the profile of the ‘Horn of Africa’ charity to bring relief to the poverty and war-torn area of the east of the continent.
All the superhero-adorned Kia vehicles have been auctioned on eBay and raised more than US$289,000 to date.