To celebrate its 50th birthday, Automobili Lamborghini presented a limited edition of it’s  Aventador model at the recent Shanghai Motor Show.
The Lamborghini Aventador LP 720-4 50° Anniversario is a limited and numbered series of 100 units worldwide. Each unit has a forged composite badge with the 50° logo and a serial number.
With its output increased to 720 horsepower (536kW), its new front and rear design, the special paintwork and unique interior trim, this Aventador is one of the most exclusive models ever produced in the history of Lamborghini.
The Anniversario represents a new highlight of this successful model range with carbon-fibre monocoque, twelve-cylinder engine and permanent all-wheel drive.
The 6.5-litre twelve-cylinder engine in Anniversario is 20 hp (15kW) more powerful than the current V12 in the Aventador LP 700-4. This is due to a new specific engine calibration. With its extremely fast-shifting ISR transmission, the anniversary model accelerates from zero to 100 km/h in 2.9 seconds and reaches a top speed of 350 km/h.
The front and rear fascias of the Anniversario model have been redesigned and the aerodynamics further optimized. The front air intakes and the aerodynamic splitter have been enlarged and extended, and small flaps set into the sides. The rear end is completely new and features an enlarged diffuser and expansive meshwork that further improves engine-compartment ventilation.
Overall, handling stability at extreme speeds has been optimized without impacting drag characteristics due to an increase of more than 50 percent in the aerodynamic efficiency compared to the Aventador LP 700-4.
The Giallo Maggio (May yellow) paint colour is a tribute to the most preferred colour chosen by Lamborghini costumers since the Miura and references the founding of Automobili
Lamborghini in May 1963.
The exclusive Giallo Maggio is an all-new colour with a particularly intense glitter effect and will only be available on this edition.
The structure of this paintwork in sparkling yellow includes a layer of transparent and highly reflective particles, that make the Aventador truly glisten, especially in the sun. The front and rear, as well as the sills, have a two-tone design in Giallo Maggio and matte black that emphasize the Aventador’s streamlined shape.
Matching perfectly are the wheels painted in high-gloss black.
The interior of the Aventador LP 720-4 50° Anniversario is upholstered in an
extremely fine, natural leather. This leather, which was specifically
developed for the Anniversario, is worked through a particular tanning and colouring process that accentuates the full grain, natural look and smoothness of the leather.
The colours offered are inspired by Lamborghini’s home in the Italian region of Emilia-Romagna. Thus, Nero Ade (black) is combined with Terra Emilia, a shade of brown evoking the earth of the region. An alternative colour is Giallo Quercus, a yellow colour matching the exterior and stressing the vehicle’s sporty nature, is named for the yellow oak tree in the Sant’Agata Bolognese coat of arms.
Featured in both versions is the exclusive Q-Citura stitch, a diamond pattern introduced especially for this celebratory model that highlights the Italian craftsmanship found in the interior of the Anniversario.
All Lamborghini models built in the 2013 anniversary year feature the 50th
anniversary emblem in the cockpit. It is made using a combination of hi-tech and artisanal craftsmanship -- the emblem is produced in forged composite, a carbon-fibre material patented by Lamborghini. The glazed ‘‘50th’’ logo is then applied by hand by experienced specialists.