Tyreland says it is an unusual business model which is turning the heads of many independent tyre retailers and automotive service centres looking to perform better in the extremely competitive New Zealand tyre market.
The Tyreland model is a joint venture. Which  brings together a group of like-minded owner/operator tyre retailers as shareholders in the Tyreland group.
“The joint venture model is a refreshingly different style that our people find more attractive than the franchise model with its pyramid-shaped chain of command and money flow,” says Tyreland spokesperson Ian Fraser
“Each Tyreland member retains the independent ownership of the dealership, and control of operation and profits. The only fees are a one-off joining fee which provides a shareholding in the group and a say in its governance, plus a monthly service fee.”
Tyreland says it is the South Island’s leading independent tyre specialist. Established in 1998, it now consists of nine tyre shops, each of which has captured excellent market share. This success is based on a philosophy of providing exceptional service, quality tyres and sustainable margins.
While each Tyreland member is independent and can retail the tyre brands of choice, the group enjoys privileged buying arrangements with some of the world’s well known brands. These brands include Cooper, Michelin, Yokohama, Bridgestone, BF Goodrich and Nankang.
A recent achievement was Tyreland being declared the leading New Zealand retailer for Cooper Tires, fitting more Cooper brand tyres than any of its competitors.
“That’s a spectacular achievement for a South Island-only company and it is testimony of the
group’s ability to punch above its weight,” says Ian Fraser.
Tyreland also has a significant rural customer base, in large part due to its long and successful business relationship with giant South Island farmer-owned co-operative, CRT.
The group’s preferred brand of tractor tyre is BKT.
Members benefit from the range of professionally developed support devices under Tyreland’s brand umbrella. These include its unique VIP customer rewards programme, shared customer care protocols, and an active support network, including business systems, customer data base, building and vehicle liveries, advertising and website.
“Tyreland is in the mood to grow and we are currently looking to consolidate our geographical market positions in the South Island. We are also open to expressions of interest from enthusiastic prospective members in the North Island,” says Ian.