The Filter HQ legacy will live on as they become a division of R&J Batteries in Whangarei. The team are staying on to provide the same high-quality service to all their local customers and will now also have the benefit of national backing. This exciting new chapter also marks an important milestone, as R&J Batteries reaches 30 branches in its growing battery network across New Zealand and Australia.
The new location signals R&J Batteries’ ongoing investment in regional communities and its commitment to supplying quality products, expert advice and reliable service to customers throughout New Zealand. Located in the heart of Northland, the Whangārei branch strengthens the battery distributor’s presence in a key regional market while continuing the long standing legacy of Filter HQ.
For many customers across the Northland region, Filter HQ has become a familiar and trusted name. The family run business built its reputation on supplying high quality filters, oils and battery products backed by personalised service and industry knowledge. Since taking ownership in 2022, Lance Johnston and Rowena Humphreys established strong relationships within the local community and developed a loyal customer base. Following the passing of Lance last year, Rowena made the difficult decision to sell the business, seeking a future owner that would continue the values and customer focus that had defined Filter HQ over the years. R&J Batteries was proud to step into that role, ensuring the business remains in capable hands while preserving the strong foundations already established in the region.
R&J Batteries says maintaining continuity and protecting the legacy of Filter HQ has been a key priority throughout the transition process. By retaining the existing team and continuing to stock trusted product lines, the company aims to ensure a seamless experience for customers while introducing the additional benefits and resources available through the wider R&J Batteries network.
As one of Australasia’s leading battery distributors, R&J Batteries has built a strong reputation for providing power storage solutions for a wide range of applications. As a family owned business itself, R&J Batteries shares many of the same principles that made Filter HQ successful over the years. Strong customer relationships, community connection, quality products and dependable service remain central to the company’s approach, and these shared values played an important role in the decision to continue the Filter HQ’s legacy under the R&J Batteries banner.
R&J Batteries and Filter HQ are located at 56 Rewa Rewa Road, Raumanga, Whangārei. For more information about R&J Batteries, visit rjbatt.co.nz. To explore the full Filter HQ product range, visit filterhq.co.nz