Bibendum or the “Michelin Man,” the beloved face of the Michelin brand has been named "Icon of the Millenium" by Advertising Week, a US-based global conference series for marketing, branding and advertising leaders.

Advertising Week awarded the Millennium Icon Award to the world famous Michelin Man in October during ceremonies at Times Square in New York.

This prestigious award is the pride of the 110,000 Michelin Group employees around the world, and is the perfect birthday present, as Bibendum celebrates his 120th birthday this year.

Adeline Challon-Kemoun, of the Michelin Group, commented: “Since his birth in 1898, designed by O'Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments and missions. As the Group’s spokesperson for better mobility, he passes messages and advises all road users and accompanies them in every journey."

One of the world’s oldest trademarks and with his global reach and emotional influence, Bibendum has played a significant role in propelling Michelin to 11th place in the worldwide ranking of Reputation Institute.

For 120 years, Bibendum has contributed to the success of Michelin, the world leader in tyres and guides.