Mercedes-Benz Trucks has unveiled plans to deliver a Snow Drive Experience in Queenstown, New Zealand in mid-2015 as part of the brand’s newly formed Driving Academy.
The Snow Experience is the first of its kind in the Southern Hemisphere, and will allow guests to drive the entire Mercedes-Benz Trucks range throughout a series of ice, snow and 4X4 settings.
“We are very excited about the Mercedes-Benz Trucks Snow Experience. This is another example of us pushing the limits and like our customers, we are looking forward to descending on Queenstown for next years event,” said Justin Whitford, general manager, Mercedes-Benz Truck & Bus.
“This will be another memorable Mercedes-Benz experience and while being a bucket list item for a number of our customers, the event will allow us to further address the world-class ability and applications of our range.”
The dedicated year-round Driving Academy will deliver a series of truck driving events and experiences across track, snow and outback environments throughout Australia and New Zealand with a focus on both driver training and customer engagement.
“The Driving Academy will provide exclusive opportuntiies for our customers and future customers to drive the entire Mercedes-Benz Trucks range, in an exhilarating and educational environment,” said Justin.
“The initial feedback from customers on the Driving Academy has been fantastic and this is just another initiative that highlights our commitment to improving the truck and transport industry throughout Australia and New Zealand.”
The Driving Academy and Snow Experience will be managed by chief driving instructor Peter Hackett, in association with Andrew Assimo, senior product and technical manager, Mercedes-Benz Trucks, to ensure guests receive an unparalleled driving and product experience.
Further information will be available on this initiative later this year.
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