A comprehensive seminar programme to inform about the latest technologies and business techniques will be a highlight of the 2015 Australian Auto Aftermarket Expo to be held from April 16 to 18 in Melbourne.

The programme was developed by the organising committee, which is made up of senior auto aftermarket industry executives. The team researched the latest innovations and trends in the industry and booked leading educators to present information designed to make a tangible difference to your business.

Hosted by the Australian Automotive Aftermarket Association (AAAA), the programme will provide workshop owners and managers, parts distributors, resellers and retailers with a once in two year opportunity to focus on fresh ideas for your business.

The Australian Auto Aftermarket Expo is a trade-only event. Entry is free – including the Expo Seminar Programme – to all automotive industry professionals.

AAAA executive director Stuart Charity said a range of critical issues will be addressed by the seminar presenters. “Our industry is undergoing unprecedented change driven by economic factors, the complexity of the car parc, changes in vehicle and information technology and the needs of our workforce and customers,” he said.

“Our objective with the seminar programme is to ensure that expo visitors have all the information they need to keep their business one step ahead of the competition.”

The programme includes nine sessions targeting two main themes critical to today’s independent auto aftermarket:

• Following the recent AAAA “Choice of Repairer” campaign outcome which resulted in an industry-wide agreement requiring car companies to make technical and diagnostic information available for sale to independent aftermarket workshops, it is timely to focus on technical and diagnostics challenges with modern vehicles.
• Given the rapidly changing and increasingly competitive market place, the other seminar theme explores methods to improve the performance of your businesses and employees.

Bookings for these free seminars are essential and can be made at http://www.aftermarketexpo.com.au/seminars.

Stuart said the expo is a virtual sell-out. “There has been huge demand by exhibitors for display space at the 2015 expo, and exhibitors represent the very best local and international brands in our industry,” he said.

“This means expo visitors will have a unique one-stop-opportunity to see and experience the nation’s largest display of the latest vehicle repair and servicing equipment, replacement parts, tools and accessories.

“In addition to learning about new business opportunities and visiting the busy exhibition, the Expo is a fantastic networking opportunity.

“You will catch up with people from all around the country you don’t get to see often and meet dozens of others that can contribute ideas and innovations to help improve your business,” he said.

To see the full list of exhibitors and learn more about the 2015 Expo, visit: http://www.aftermarketexpo.com.au/