Delkor battery specialist program soars in popularity

Delkor battery specialist program soars in popularity

Parts

The Delkor Battery Specialist program operated by R&J Batteries is growing in popularity year after year. The stockist program centres around Delkor batteries which is one of the most trusted battery brands in the world. Many auto electrical workshops, battery resellers and parts distributors across New Zealand have reported significant boost to sales since joining the program.

It’s not hard to understand why the program is so popular. Rather than using a one-size-fits-all approach, the Delkor Battery Specialist program uses a tiered structure which allows businesses of varying sizes and scales to participate. The program is tailored to meet individual business requirements and needs. The program consists of four tiers and they differ according to the amount of resources and support given to the stockists (also known as specialists). Some of the many benefits specialists will receive include branded signage, merchandise, stands, equipment and apparel  designed to identify participants as authorised Delkor stockists.

Specialists will also receive digital marketing and print advertising support to increase brand awareness. Digital marketing campaigns will generate more traffic to specialists’ websites through listings on the Delkor website. These digital assets combined with industry magazines will ensure that Delkor batteries are top of mind for consumers.

Delkor batteries are made by Clarios who manufactures one third of the world’s automotive batteries and supply batteries for leading automotive manufacturers such as Toyota, Honda, Nissan, Hyundai and Kia. The comprehensive Delkor range consists of purpose-built batteries that cover all major applications including automotive, commercial, marine, deep cycle and lawn.

Delkor automotive batteries are an award-winning range that has won the prestigious Korean Standard Quality Excellence Index (KS-QEI) award for the last 18 consecutive years. Delkor received the highest score among contenders in the automotive battery category in the six usage quality criteria (reliability, safety, performance, durability, accessibility, usability) and in the three emotional quality criteria (image, novelty, cognition). This is an impressive feat that no other battery brand has achieved before.

The Delkor automotive range consists of Absorbent Glass Mat (AGM), Enhanced Flooded Batteries (EFB), Premium Silver and Calcium batteries all of which are powered by PowerFrame Grid technology. Delkor AGM batteries are a premium choice for modern and advanced fuel-efficient vehicles with high electrical demands such as those with Idle Stop Start (ISS) technology and regenerative braking. When used in Stop-Start systems, Delkor AGM batteries can last up to two times the life of standard batteries. They are also certified non-spillable which means they can be mounted in any orientation and any enclosed space such as the boot and in the cabin. They can also be fitted under the bonnet when the appropriate heatshields are in place.

Delkor Commercial batteries have been specifically designed for trucks, buses and other heavy vehicles. Their primary purpose is to deliver long lasting power that allows commercial vehicles to operate reliably day in and day out. Delkor Commercial batteries are built with a high strength polypropylene case for increased durability, anchor-bonding across the plates and built-in spark arrestor. They are also vibration resistant and maintenance-free. With high durability and less down time, businesses will benefit from lower cost of ownership and increased productivity.

A major requirement of deep cycle batteries is the ability to withstand constant discharge and recharge cycles. Delkor Deep Cycle batteries deliver that and so much more. These batteries are designed with thicker plates and denser active material to resist repeated cycling. Delkor Deep Cycle batteries are also resistant to vibration and provide a maintenance-free experience making them suitable for caravans, campers, 4WDs and more.

For customers wanting to experience the ultimate marine adventure, Delkor Marine batteries offer reliability for greater peace of mind. The range includes cranking batteries as well as dual purpose batteries. These dual-purpose batteries are developed with thicker plates for steadfast power over a long period of time while also reliably starting the boat. Other features of the Delkor Marine range include high-strength polypropylene case for increased durability and heat-sealed covers with built-in arrestor for enhanced safety. They are vibration resistant allowing them to perform in all weather conditions.

Delkor Lawn and Garden batteries deliver superior power and performance to help keep lawns perfectly trimmed and maintained all year round. Developed with cutting-edge technology, these batteries stand up well against vibration, dirt, dust and grass in challenging climates and terrain conditions. They are also maintenance-free lending to a convenient experience.

R&J Batteries is the exclusive distributor of Delkor batteries in New Zealand. The battery distributor is fully committed to the Delkor brand and has had a long-standing association with Clarios for the past 25 years. R&J Batteries and Clarios operate with a shared goal of making Delkor batteries accessible to all within our markets. The Delkor Battery Specialist program plays a crucial role in this as it allows R&J Batteries to reach parts of the region not serviced by its own branches.

Delkor is a suitable option for businesses looking to add a comprehensive brand to add to their product portfolio. Businesses interested in learning more about the Delkor Battery Specialist program and its suitability for individual business requirements are encouraged to get in touch with their local R&J Batteries branch in Wiri, Christchurch, Hamilton, Nelson or Albany. For more information about the complete Delkor battery range, please visit rjbatt.co.nz or call 0800 546 000.

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