The Delkor Battery Specialist Program, managed by R&J Batteries, continues to gain traction year after year. The program has been a gamechanger for auto electrical workshops, battery resellers, and parts distributors across New Zealand with many experiencing a significant boost in sales since joining the Program.
The Delkor brand is at the heart of the Program. Manufacturer Clarios produces one third of the world’s automotive batteries and supplies top automotive brands such as Toyota, Honda, Nissan, Hyundai and Kia. The Delkor brand has an equally strong reputation and is well-regarded for its high quality and reliable products. Delkor’s comprehensive battery range covers key categories including automotive, commercial, marine, deep cycle, and lawn care.
Unlike other stockist programs that take a generic, one-size-fits-all approach, the Delkor Battery Specialist Program stands out with its flexible and tiered structure. This allows businesses of all sizes and scales to join with tailored support and resources to meet individual needs. The Program is divided into four tiers, each offering varying levels of assistance from branded signage and merchandise to digital marketing. These resources make it easy for businesses to stand out as authorised Delkor stockists, reinforcing their credibility in the market. Specialists also receive digital and print advertising support. Digital marketing campaigns drive traffic to Specialists’ websites while industry magazine advertisements increase brand visibility ensuring Delkor batteries are front-of-mind for customers looking for quality battery replacements.
Delkor automotive batteries have been awarded the prestigious Korean Standard Quality Excellence Index (KS-QEI) award for 18 consecutive years – a feat no other battery brand has achieved. This stringent quality evaluation model, developed by the Korean Standards Association (KSA) and the Korean Society for Quality Management (KSQM), measures performance across six usage quality criteria (reliability, safety, performance, durability, accessibility, usability) and three emotional quality criteria (image, novelty, cognition).
The Delkor automotive range includes Absorbent Glass Mat (AGM), Enhanced Flooded Batteries (EFB), Premium Silver, and Calcium batteries, most of which are powered by the innovative PowerFrame Grid technology. Delkor AGM batteries are ideal for modern, fuel-efficient vehicles with high electrical demands such as those equipped with Idle Stop Start (ISS) technology and regenerative braking systems. These batteries last up to twice as long as conventional options when used in Stop-Start systems and are certified non- spillable, making them highly versatile for various vehicle set-ups.
Delkor’s Commercial batteries are engineered for durability and longevity. Equipped with features like a high-strength polypropylene case, vibration resistance, and spark arrestors, these batteries are built to withstand the rigours of daily use in trucks, buses, and heavy equipment. This reliability translates to lower maintenance costs and increased productivity for businesses.
Delkor’s Deep Cycle batteries are another standout that are designed to handle repeated discharge and recharge cycles. Built with thicker plates and denser active materials, they resist wear and tear making them perfect for caravans, campers, and 4WDs. Delkor’s Marine batteries, available in cranking and dual-purpose variants, offer long-lasting power for boats, while the Lawn and Garden battery range ensures that lawn equipment can perform in all seasons.
R&J Batteries is the exclusive distributor of Delkor batteries in New Zealand and Australia. The longstanding partnership between R&J Batteries and Clarios is driven by the common goal of making Delkor batteries widely accessible in the region. The Delkor Battery Specialist Program is a key component of this mission, allowing R&J Batteries to extend the reach of Delkor batteries in areas currently not serviced by its branches in Wiri, Christchurch, Hamilton, Nelson and Albany.
For businesses looking to expand their product range with a trusted and comprehensive battery brand, Delkor is an excellent choice to consider. To learn more about the Delkor Battery Specialist Program and understand its benefits, businesses are encouraged to contact their nearest R&J Batteries branch. For more information, please visit rjbatt.co.nz or call 0800 546 000.
