ACDelco has cemented its position as a leader in the parts aftermarket industry for well over a century. The battery manufacturer has proven time and time again that ‘you can depend on ACDelco’ for virtually any power requirement. Parts distributors, battery resellers and auto electricians can leverage the reach of a globally recognised brand by joining the ACDelco Battery Stockist program.
The ACDelco Battery Stockist program is run by R&J Batteries. The battery distributor operates with the mission of making quality batteries accessible to all in New Zealand. The stockist programme consists of a tiered structure which allows businesses of varying sizes and scales to participate allowing R&J Batteries to achieve this mission.
The allocation of resources and support for stockists will be based on the chosen tier. A key component of the programme is the inclusion of ACDelco Battery Stockist identification, which holds significant importance. Stockists will be granted a subsidy allowance for building and vehicle signage to solidify their position as an authorised reseller of ACDelco batteries among the local community.
Stockists will also receive a substantial subsidy allowance for Local Area Marketing (LAM) to support their marketing endeavours. They will benefit from branded merchandise, a battery catalogue, and various point of sale materials. To enhance their selling capabilities, comprehensive training on ACDelco products, including their features and benefits, will be provided.
Marketing plays a key role in increasing awareness locally and nationally. R&J Batteries advertises in trade magazines and runs digital campaigns to reach target audiences. “By supporting our stockists in promoting the ACDelco brand everyone benefits. The marketing will raise brand awareness for the products which in turn will lead to more battery sales and business growth for the stockist,” said Leah Cushion, R&J Batteries’ Marketing Manager.
The complete ACDelco range includes automotive, commercial, deep cycle, marine and lawn mower batteries. The all-encompassing range allows stockists to service customers with diverse needs with a single brand thus reducing administrative hassles.
R&J Batteries is the exclusive distributor of ACDelco batteries in New Zealand. Businesses interested in joining the ACDelco Battery Stockist programme are encouraged to get in touch with their local R&J Batteries branch in Wiri, Christchurch, Hamilton, Albany or Nelson. For more information about the programme, please visit rjbatt.co.nz or call 0800 546 000.
